Missing high-intent Q4 publisher traffic?
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Predict and capture shoppers by focusing on the right retail content. 👇
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Imagine you’re a fitness shoe brand targeting new moms for Q4.
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If you don't already have topic or keyword ideas, you can start by using your favorite chatbot. We recommend ChatGPT.
We built a custom ChatGPT called RECO Chatbot. We trained it on over 100,000 unique publisher + brand conversations.
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Use ChatGPT to identify retail content topics that resonate with postpartum fitness audiences. Here's how to get both topics and keywords for your product.
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Example prompt: "I need a list of 15 retail content topics related to postpartum exercise routines that would engage new moms."
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Here are some examples of the topics your chatbot might suggest:
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Diastasis recti exercises
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Managing fatigue with fitness
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Pelvic floor recovery exercises
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Postpartum exercise routines
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Yoga for postpartum recovery
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Safe weight loss post-pregnancy
- Incorporating baby into workouts
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Postpartum workout gear reviews
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Core strengthening after childbirth
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Home workout plans for new moms
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Nutritional support during postpartum
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Time-efficient workouts for busy moms
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Balancing fitness with new motherhood
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Mental health and fitness for new moms
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Building a postpartum fitness community
Let’s say you select the topic "Postpartum exercise routines."
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Next, continue the conversation with your chatbot to extract a targeted list of 15 keywords sorted by funnel stage.
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Example prompt: "I need 15 keywords related to 'Postpartum exercise routines,' sorted by funnel stage."
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Here are some keyword examples the chatbot might suggest:
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Top of Funnel Keywords:
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Postpartum fitness routines
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Best exercises after childbirth
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Postpartum workout benefits
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How to start postpartum fitness
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Beginner postpartum exercise tips
Middle of Funnel Keywords:
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Postpartum yoga routines
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Core recovery after childbirth
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Effective postpartum exercises
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Safe postpartum workout plans
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Pelvic floor exercises postpartum
Bottom of Funnel Keywords:
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Best postpartum exercise gear
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Buy postpartum workout shoes
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Best postpartum recovery tools
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Postpartum fitness app reviews
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Affordable postpartum fitness programs reviews
These keywords provide a strategic foundation for crafting your retail content and targeting the right publishers, allowing you to engage potential customers at every stage of the funnel.
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To identify which publishers are driving the most engagement with this content, you’ll need to enter these keywords into an SEO tool like Semrush, Ahrefs, etc.
Your next job will be to export and clean up the reports they generated. Those tools do not have a "publisher filter" for removing non publishers from the results.
Because of this, we built a product called RECO Data. ​With RECO Data, you can quickly generate a list of publishers who are ranking for or actively engaging with these keywords. ​
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Then, decide on how you'll work with the publishers. Here are a few ways:
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Seek article inclusion
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Sponsored review
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Performance PR
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Collab on new article
These publishers are already engaging with your target audience, making them the ideal places to feature your retail content.
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Your pitch with the resulting publishers will be more targeted, and your positive reply rates will skyrocket.
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Additionally, you can use our RECO Campaigns service for a hands-off, managed approach.
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We secure the content placements and exclusively curated display ads on these high-traffic pages, ensuring your brand is visible exactly where it matters most.
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By focusing your retail content and ad campaign strategy on these high-demand topics and placing it with the right publishers, you’re more likely to connect with new moms who are actively seeking solutions.
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This approach not only boosts conversions but also ensures that your retail content is seen by those most likely to buy, optimizing both your reach and your budget.
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Still missing high-intent Q4 publisher traffic? Buy RECO Data now. 👇
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