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REACH IN-MARKET SHOPPERS
THIS HOLIDAY SEASON

INTRODUCING RECO CAMPAIGNS

Commerce media campaigns that place your brand in high-value articles where shoppers are actively considering their next purchase.

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WHAT IS RECO?

RECO

pronounced [ree-ko]

noun

1

An A.I.-powered  real-time contextual  (RECO) data curation solution that helps brands identify and engage in-market shoppers. Our curated data ensures precise content and ad placements across premium publishers, maximizing visibility.

HOW IT WORKS

01

Choose Campaign Type

Choose how you want to engage shoppers. Select guaranteed article placements, display ads, or both to maximize your brand’s visibility in relevant commerce content.

02

Submit Your Keywords

Submit the keywords that match your target shoppers. These will align with the research phase, ensuring your brand reaches the right audience at the right time.

03

We Manage and Optimize

Our A.I. uses your keywords to find publisher articles filled with your brand's in-market shoppers. We use predictive insights to forecast impressions and maximize impact.

04

Track Engagement

Get clear reports on impressions, clicks, and visibility. Contextual targeting drives shopper engagement upwards, leading to a measurable lift in your total revenue.

TRUSTED BY OVER
100 BRANDS + AGENCIES

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WHO WE HELP

01

CMOs

Leverage premium articles and targeted display ads to drive brand visibility and total revenue.

02

Marketing Directors

Maximize exposure through contextual articles that engage your in-market shoppers.

03

Media Buyers

Optimize programmatic ad buys with our curated publisher data for efficient, high-impact placements.

04

Retail Media Networks

Grow off-site inventory by reaching in-market shoppers on search-driven publisher pages.

RECO CAMPAIGNS PRICING

Flexible options designed to engage in-market shoppers during their research and consideration phases.

1

Guaranteed Article Placements

Feature your brand in articles designed for product research and comparisons.

Starts at $1,000 per article

Inclusions: Guaranteed article placements where shoppers are exploring your category.

2

Targeted Display Advertising

Run targeted display ads aligned with product search and shopper intent.

Starts at $5,000

Inclusions: Contextually relevant publisher pages with top-ranked visibility.

3

Hybrid Campaign (Articles + Display)

Maximize impact with a mix of guaranteed articles and display ads.

Custom Pricing

Inclusions: Custom combo of articles, ads, advanced analytics, and optimization.

WHY CHOOSE RECO CAMPAIGNS?

Engage in-market shoppers when they’re researching and comparing products.

Comprehensive Shopper Targeting

Guaranteed Content Placements

Display Advertising Aligned with Search Intent

Done-for-You Campaigns

Detailed Engagement Reporting

Reach shoppers whether they’re researching, comparing, or ready to buy.

Ensure your brand appears in product-focused articles and reviews.

Run display ads next to commerce content aligned with keywords shoppers are using to make informed decisions.

From securing placements to optimizing display ads, we handle everything so you can focus on brand growth.

Track how your brand is engaging in-market shoppers, including impressions, clicks, and conversions.

FREQUENTLY ASKED QUESTIONS

Q1: How does guaranteed article placement work? We secure a flat-fee placement for your brand in top commerce content articles, ensuring visibility where shoppers are actively researching products in your category.

Q2: What kind of articles will my brand appear in? Your brand will appear in commerce content from leading publishers, such as product comparisons, reviews, and how-to guides that influence shoppers during the research phase.

Q3: How do RECO Campaigns help increase product sales? RECO Campaigns position your brand in high-impact commerce content, reaching shoppers as they research, compare, and decide to buy. Whether through guaranteed article placements or targeted display ads, we help move shoppers through their journey and drive conversions.

Q4: What’s the difference between guaranteed article placements and display ads? Guaranteed article placements ensure your brand appears in specific commerce content articles for a flat fee, offering high visibility in trusted content. Display ads, on the other hand, are targeted ads that appear alongside relevant content based on search intent and contextual targeting, providing flexible, real-time engagement with shoppers.

Q5: How do I choose the right keywords for my campaign? Focus on keywords that align with your product and audience’s search behavior. We’ll help target the terms shoppers are using during their research and purchase phases, ensuring your brand appears in relevant commerce content.

Q6: How long does it take to launch a RECO Campaign? Most campaigns can be launched within 48-72 hours after keyword submission and campaign setup. We’ll work closely with you to ensure everything is optimized for the best results.

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